José Antonio Morfín Guerrero

Madrid, Spain · (+34) 622 691 086 · antoniomorfin.96@gmail.com

Product Manager with 5+ years owning the full product lifecycle across enterprise platforms, operational tooling, and system integrations. Track record building products from scratch (0 to 1), driving 100% adoption of an API-integrated system across 29 sites, and launching an enterprise platform that cut costs by 30%. Technical depth in AWS, Python, SQL, and data architecture enables direct collaboration with engineering and informed trade-off decisions. Built a RAG-powered financial research agent using LangChain and LangGraph. Currently completing an MBA + Data Science dual degree at IE Business School.

Experience

Executive in Digital Transformation

Elis (Industrial Services & Logistics, $5.06B)

Led digital transformation initiatives for a $5.06B industrial services company with 29 sites across Mexico, managing 4+ concurrent product initiatives from discovery through delivery.

  • IT Asset Platform (0 to 1): Designed and built a web-based asset management platform from scratch, conducting user research, defining the MVP, prioritizing features by impact, and iterating based on feedback. Drove IT service satisfaction to 86%.
  • API Integration & System Architecture: Integrated Hikvision face-recognition system with enterprise HR platform via REST API for 2,500 employees across 29 sites. Managed data mapping, system dependencies, and rollout strategy. Achieved 100% adoption.
  • Enterprise System Deployment: Led vendor evaluation, configuration, and company-wide rollout of payroll system, managing cross-functional coordination and stakeholder alignment. Reduced admin costs by 30%.
  • Change Management & Adoption: Led migration to new HR ecosystem, translating technical requirements for non-technical leaders, designing training programs, and driving adoption across the organization. Cut enrollment cycle by 2 weeks.
  • Reporting & Data Infrastructure: Replaced fragmented Excel workflows with automated dashboards (Tableau), defining KPIs and ensuring cross-departmental data consistency. Reduced reporting latency by 40%.
  • Data Replication: Leveraged SQL and Debezium (CDC) to replicate CRM data to local servers for real-time analytics.
  • Logistics Optimization: Utilized Python and Maps APIs to optimize logistics routes, improving efficiency by 6%.
May 2021 - July 2024

Process Engineer

Laboratorios Rio

Largest clinical laboratory chain in Guadalajara.

  • Defined user stories and automation roadmap for internal CRM through workflow analysis and user feedback. Improved attendance tracking by 20%.
  • Shipped pre-check features reducing system downtime by 10%, collaborating with IT to identify and resolve bottlenecks.
August 2020 - December 2020

Continuous Improvement Engineer

Flex (Electronics Manufacturing, $12.69B)

Led AGV (Automated Guided Vehicle) automation projects coordinating across engineering and operations teams, scaling operational efficiency from 18.8% to 38.3% and reducing manual error rates.

January 2019 - May 2019

Education

IE Business School (Madrid, Spain)

International MBA & Master in Business Analytics and Data Science
Advanced Tech Track. Focus on GenAI, Data Architecture, and Product Management.
Sep 2024 - Apr 2026 (Expected)

Instituto Tecnológico de Estudios Superiores De Monterrey (ITESM)

Bachelor in Industrial and Systems Engineering
August 2016 - December 2020

Fudan University (Shanghai, China)

International Exchange, Finance & International Trade
Jun 2018 - Dec 2018

Technical Projects

Financial Research Agent

RAG-powered AI agent that ingests SEC filings (Apple, NVIDIA, PepsiCo) and answers financial questions using retrieval-augmented generation with tool use.

Google Gemini LangGraph RAG ChromaDB Streamlit
View Code

MLOps: Madrid Housing Prediction

End-to-end MLOps pipeline for Madrid house price prediction with MLflow tracking, FastAPI serving, Docker containerization, and CI/CD deployment on Render.

Scikit-Learn MLflow FastAPI Docker CI/CD
View Code

Retail ETL Pipeline

Automated ETL process transforming 30 years of US retail data into a MySQL warehouse with trend analysis and visualization.

Python Pandas MySQL SQLAlchemy Jupyter
View Code

Change Data Capture (CDC)

Multi-database replication pipeline with custom CDC pattern syncing MySQL to MongoDB via Docker-orchestrated containers.

Python Docker MySQL MongoDB CDC
View Code

Database Containerization

Dockerized MongoDB deployment with Python automation scripts for full CRUD data lifecycle management.

Docker MongoDB PyMongo IaC
View Code

Real-Time Transit Pipeline

Real-time MBTA transit data pipeline with live API ingestion, MySQL persistence, and Flask REST endpoint for downstream visualization.

Python Flask MySQL REST API MBTA API
View Code

Skills

Programming Languages & Environments
AI & Machine Learning
  • LangChain, LangGraph & RAG Architectures
  • Google Gemini API & Embeddings
  • Vector Databases (ChromaDB)
  • Scikit-Learn, MLflow & MLOps Pipelines

Tools & Frameworks
  • Streamlit, FastAPI & Flask
  • Pandas, NumPy, Seaborn & SQLAlchemy
  • Docker & Containerization
  • AWS Cloud Infrastructure (S3, CloudFront, IAM)
  • Tableau & Power BI

Leadership & Languages
  • Leadership: Agile Delivery, Stakeholder Management, Change Management, Cross-Functional Leadership
  • Languages: Spanish (Native), English (Bilingual), German (B1)

Interests

I'm at my best when I'm on the move. My biggest passions are high-altitude mountaineering, trail running, and hiking, though I also play a lot of padel and squash. When the weather forces me inside, I recharge with sci-fi movies or a game of Catan.

Certifications