José Antonio Morfín Guerrero

Madrid, Spain · (+34) 622 691 086 · antoniomorfin@student.ie.edu

Product and Digital Transformation Leader with 5+ years of experience driving SaaS, on-premises, and cloud-based initiatives. Skilled in defining product strategy, managing stakeholders, and leading cross-functional teams through agile delivery. Expertise in AWS, Python, and Lean methodologies to launch scalable products that optimize operations and accelerate digital adoption.

Experience

Executive in Digital Transformation

Elis (Services & Logistics)

Leading digital initiatives for a global logistics leader (#2 worldwide).

  • Launched payroll management platform reducing admin costs by 30% through agile, cross-functional delivery.
  • Delivered face-recognition attendance product for 2,500 employees across 29 states, improving reliability by 16%.
  • Designed and deployed a web-based asset tracking system, boosting IT service rating to 86%.
  • Led migration to a new HR software platform, cutting enrollment cycle time by two weeks.
  • Leveraged SQL and Debezium (CDC) to replicate CRM data to local servers for real-time analytics.
  • Utilized Python and Maps APIs to optimize logistics routes, improving efficiency by 6%.
May 2021 - July 2024

Process Engineer

Laboratorios RIO
  • Optimized internal CRM workflows, improving attendance by 20% through user-centric automation.
  • Shipped new pre-check features as part of continuous improvement, reducing downtime by 10%.
August 2020 - December 2020

Continuous Improvement Engineer

Flex (Manufacturing)
  • Led lean innovation projects introducing AGV automation, scaling operational efficiency from 18.8% to 38.3%.
January 2019 - May 2019

Education

IE Business School (Madrid, Spain)

International MBA & Master in Business Analytics
Advanced Tech Track Student. Focus on Big Data, AI Strategy, and Digital Transformation.
Sep 2024 - Apr 2026 (Expected)

Instituto Tecnológico de Estudios Superiores De Monterrey (ITESM)

Bachelor in Industrial and Systems Engineering
August 2016 - December 2020

Fudan University (Shanghai, China)

International Finance Exchange
Jun 2018 - Dec 2018

Technical Projects

MLOps: Madrid Housing Prediction

End-to-end Machine Learning pipeline predicting real estate prices. Features automated data ingestion, model training, and deployment.

MLOps Python Scikit-Learn
View Code

End-to-End Data Pipeline

Automated ETL pipeline using Python and SQL to process raw data into actionable insights, visualized via Tableau.

Python SQL Tableau
View Code

Change Data Capture (CDC)

Implementation of CDC patterns to ensure data consistency across distributed systems for SaaS platforms.

Data Engineering Database
View Code

Database Containerization

Dockerized database deployment designed for scalability and consistent development environments.

Docker SQL DevOps
View Code

Real-Time Transit Pipeline

Ingestion pipeline fetching live MBTA bus data via API, storing to SQL, and serving via REST endpoint.

API Integration Python SQL
View Code

Skills

Programming Languages & Environments
Tools & Frameworks
  • Power BI & Tableau
  • Pandas, Numpy, Seaborn, & SQLAlchemy
  • Docker & Containerization
  • AWS Cloud Infrastructure

Leadership & Languages
  • Leadership: Agile Delivery, Team Management, Stakeholder Mgmt
  • Languages: Spanish (Native), English (Bilingual C1), German (B1)

Interests

I relish spending my time outdoors. When the weather allows, I'm passionate about hiking, high-altitude mountaineering, and trail running. I also enjoy playing padel and squash.

On indoor days, I indulge in a variety of sci-fi and fantasy movies. I am an avid player of strategy board games like Catan. Furthermore, I dedicate a significant portion of my free time to staying up-to-date with the latest technological advancements in data engineering and cloud architecture.